SEO Content Types
Content is King, yup, everyone is talking about this topic right now. How to define the good quality content for SEO purpose?
Firstly we should know well for some best practice to be “friendly” to search engine, in a layman terms, you need to create good content that will attract search engine. (Let’s say comply with google webmaster guidelines)
Before you start to create suitable SEO content, you must know what your goals is first and define them accordingly. Ask some questions before you start:
a) Your website is under which category? Informative site? Business site? E-commerce site? Affiliate Ads site? Or something else… (B2B, B2C, O2O and etc…)
b) What would your primary goal? Are you aiming to drive sales to your website? Or are you just want to operate an advertising site and attract readiness from new visitors?
Secondly, you need to know well for your target audience and segments. You can run through some user behaviour surveys to get more ideas in initial stage, to think about what type of marketing persona you would like to build for. (Image & video usability and content stickiness would be the key)
How many types of SEO content? And how they benefit you in SEO?
SEO Content Types:
1) Product Pages: Mostly you can see them in e-commerce site, a good product page can feed both SEO content and PPC landing page needs.
2) Blog Posts: It’s the most flexible type of content you can think of, and of course one of the easiest way to create some SEO flow and gain authority for your site.
3) Articles or Journals: Feature interviews, some write up from news site or magazine site.
4) Guides or Walkthrough: Create some useful guide would be one of the effective way to decrease your landing page bounce off rate and increase the stickiness for existing visitors. (Increase your average page view time as well!)
5) Videos: Generally by putting too much videos and animation would be a bad practice for SEO, but you could consider to put some video tutorials or a brief intro on your business, not recommended you have more than two video or animation in one single page.
6) Infographics: For user perspective, infographic could be a very good summary on whole process or conclusion on lots of data, but due to search engine only recognize readable text, so that’s crucial to optimize what is in the rest of the page.
7) Glossaries or feature search box: Glossaries work as online dictionary for some of the users when they facing some specific terms or jargons. Feature search box can be a good content item as well, when visitor would like to search for specific products or content from huge volume of pages, they can leverage on the search box.
8) Directory or sitemap: Just think on when you’re missing in a large shopping map, there’s always a map directory for you. Sitemap and directory not only benefit to users, search engine love them so much as well! (search engine bot can have a better and clear view on your whole website structure, category pages, functional pages and increase your ranking according to relevant search terms)
Image courtesy of patpitchaya, at FreeDigitalPhotos.net